What can Social Media do for your club? Part 1

Posted by | 20 September 2013 | Uncategorized



What can Social Media do for your club?           Part 1

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In recent years Social Media has exploded into our lives and has changed our lives forever and I think, for the better. Social media is now used by nearly everybody from personal accounts to million pound companies. Social media is a useful tool that should be used by everyone, and not just for free advertising and marketing, but for getting feedback, researching and most importantly communication.
Social media can help your club in a number of ways, and unlike some social media myths it’s not always time consuming. To really get the most out of social media for your club I have created some simple and easy tips for you.

1) Work out what platform is best you!
As you may know there are many platforms out there in the world of social media, and it can be quite confusing to pick which ones to utilise for you club. I suggest picking one of two to master for your club, that way it doesn’t bite into your time and they can become very effective tools.
Here’s a quick rundown of what’s out there and what they offer.

Twitter- Provides real time information in one stream. You are also able to follow different conversations using hash tags. It’s great for producing live match commentary, updates to your club, and following the world’s hockey news.

 
Facebook- There is two ways to use Facebook as club, either have a Facebook page which everyone can see or using a group. Having a Facebook page can be great to advertise your club to find new members, as all they have to do is ‘Like’ the page to receive all your pages updates. On the page you can update your club, post Photo Albums of matches throughout the season and create Club events. Using a Facebook group you are able to share more private information to your club, by using different privacy settings for the group. But every time you get a new member you will have add them to the group.

 
Google+- It’s a new kid on the block, and has a lot of similarities too Facebook. However, there aren’t that many people using this platform compared to Twitter and Facebook, but it is slowing growing in popularity. I would suggest setting up a Page for you club on this platform, too provide your club with updates and photo albums etc.

 
Pinterest- This platform allows you is simply a photo and picture sharing site. It can display photo albums fanatically. So if you regularly take photos of your club at matches and have a budding photographer in your club, this could really work well for you.
Those are the ones I would suggest using for you club, of course they are many more out there. But my advice would be to find the ones that are most popular with your members and can bring positive attention to your club.

 
Blog By Charlotte Males Social Media Executive at We Play | Associate Producer at Sports Networker | Founder of Males on Sports, Hockey Player & Fan
Tweet Charlotte on @charliemales

Stay tuned for part 2

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